Automotive Cloud, Implementation

Why Every Major Auto Dealer Needs
a Salesforce Implementation Partner

Yervand Yezeryan
May 11, 2022

The auto dealership industry is as competitive as it has ever been. Not only are there new online and offline options for car buyers to choose from, but consumers are looking beyond simple price comparisons. They are taking factors like trust, reputation, and even service availability into account when making purchasing decisions.

None of those competitive pressures are going to disappear. At the same time, however, running a successful auto dealership is still a lucrative business.

That’s why so many dealership owners and executives are looking for an edge. One way to achieve that is by upgrading to a full-feature customer relationship management (or CRM) platform. Salesforce isn’t just the most popular and best-known, but it also happens to be the perfect choice for dealers… assuming they use it correctly (more on that in a second).

Let’s look at why that is.

The Big-Picture Benefits of Using Salesforce in Your Dealership

Salesforce isn’t just another app or contact management database; it’s a combination of features that makes it possible for you to run a more efficient and profitable business at every step.

We could list pages of benefits and real-life examples of what the software can do for your dealership, but we’ll stick to a few of the big-picture items here:

  • You can share contact details, histories, and notes between different reps and departments
  • You can schedule things like service appointments and follow-up sales activities instantly
  • Salesforce allows you to manage schedules and assign tasks from any phone, computer, or tablet
  • It also allows you to generate customizable reports that show you how every aspect of your dealership is performing
These are simple examples, but they point toward a bigger truth: with the right CRM, you can sell more cars and trucks, better manage your team, and earn more revenue from every prospect and customer. Best of all, you can do it without spending a great deal of time or money.

Looking for a catch? There is one thing to remember.

What You Need to Know Before Opting for Salesforce

Salesforce is an incredibly powerful piece of software, but it is designed to work across a number of different industries and business types. That means it can do virtually anything you ask of it, but you’ll have to configure it correctly and streamline certain functions if you’re going to make the most of it.

In other words, the world’s most powerful CRM can transform your auto dealership but it won’t work the way you want it to directly out of the box. You have to have an implementation partner, like SaltClick, unlock the most important features for you. However, that process is probably a lot easier and less costly than you might imagine.

Want to Learn More about Salesforce for Auto Dealerships?

You don’t have to be an expert in Salesforce or CRMs to make the software work for your auto dealership – you just have to have the right implementation partner on your side. That’s where SaltClick comes in. Not only are we the standout provider in this space, but we also have a decade of client success stories to show for it.

If you’d like to know more about our work, or how it can transform your auto dealership’s bottom line, contact us today to schedule a free consultation!

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